Turn creators into a revenue channel.

An agency gives you an account manager, a markup on every creator invoice, and a program you don't own. I give you the operator directly, no markup on talent fees, and a documented playbook your team keeps whether or not we keep working together. Agencies typically run $10–20k/mo plus those markups.

Eventually you should. A full-time head of influencer runs $150k+/yr in salary alone, takes three to six months to hire, and most brands don't yet know what to hire for. I build the channel, prove the numbers, then help you write the job description for the person who inherits it.

Usage rights. Most brands pay for a post, watch it die in 48 hours, then pay separately for studio creative that converts worse than the creator content they already bought. Adding perpetual paid usage to your next three contracts costs almost nothing at signing and roughly doubles the working life of every dollar. That one's free — no call needed. The checklist above has six more like it.

Usually yes, and usually in the same place: dormant affiliates. Every program I've opened has had roughly ten times more signed affiliates than active ones. Those are people who already raised their hand and never got a reason to move. A reactivation push with restructured commission is the cheapest revenue in the building — no new spend, no new contracts.

About ninety minutes total: a 30-minute intro call, 15 minutes to grant read-only access and make one introduction, and a 45-minute readout at the end. I don't send document requests and wait. If your data is messy, that's a finding, not a delay.

That's the specialty. I built a futures trading platform's influencer channel from zero, including deal structure and compliance. Disclosure requirements are the starting design constraint in every brief and contract I write, not an afterthought that legal discovers later.

I can run four retainer clients at a time and I raise the rate 30% after every fourth. It's how a solo practice manages demand without hiring or lowering quality. Your rate is locked at whatever you start at, for as long as you stay — increases only ever apply to new clients. That's not a countdown timer, it's just the order the queue works in.

Then you don't pay. If it doesn't surface at least three revenue opportunities you didn't already know about, the invoice goes away and you still keep the 90-day playbook and every template. It's happened — some programs are genuinely well run, and I'd rather tell you that than invent work.

Pre-revenue brands with no creator budget, and anyone looking for a one-off campaign or a list of influencers to email. This is for brands that want creators to become a tracked, permanent revenue line — and are willing to fix attribution to get there.